The main takeaway that I want everyone to have is that there's constraints and there's leverage. Properly identifying the thing that's actually limiting your business, not what you think is limiting is the one of the biggest unlocks in business. It's how sometimes we can 10x a business in a year simply by reimagining what problems are solving. And when they do the right stuff, they get paid disproportionately more per unit of effort.
"If what you do every day doesn't necessarily change, but how much you get credit for, it does, then you get more for what you put in.” Today, Alex (@AlexHormozi) discusses how to identify and solve the real constraints holding back a business. He also provides examples of three businesses with different problems but the same larger issue and explains how to approach each one to find the real constraint and create a path to growth.
Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.
Timestamps:
(1:43) Theory of constraints: focus on the constraint for outsized returns.
(4:52) Appointment-setting business: niche down or partner with a bigger business.
(8:23) HVAC business: learn HVAC, partner, or buy and juice up.
(12:27) Size of the slice of the pie matters.
(14:44) Influencer business: build sales, product, and customer success departments.
(21:44) Framework: identify the problem to solve.
Follow Alex Hormozi’s Socials:
LinkedIn | Instagram | Facebook | YouTube | Twitter | Acquisition