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6: Persuasion

Richard Wiseman's On Your Mind

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How to Persuade People to Do Things

As a kid, I got fascinated by actually watch these things again and again and again. These people really knew what they were doing in terms of persuasion. The awful thing is I know what I'm doing when I'm being suckered into buying something. So I need to keep reminding myself that I wouldn't buy it if it was full price. Most of us need to be honest.

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