131 - Reverse Engineering the Buying Process | Back to Basics with Sam Kuehnle
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Creating a Volume of Content Where You Don't Need to Think About Your Library
The real answer for companies, and i know companies won't get there, is create so much content in volume that you don't need to think about your content library. So before that's just being able to understand, what are al the assets that we have? Do we have a lot of blog posts, case studies, e books, video? And then start using that to think about, ok, how do i want to use these in different channels where, i know you preach a lot about, you know, social isant awareness channel. Search as an intent channel. Start to think about how you can use those different pieces, and then look at what's your current strategy, and
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