The Intellectual Investor – Value Investing by Vitaliy Katsenelson cover image

The Art of Rational Irrationality – Part 1 – Ep 267

The Intellectual Investor – Value Investing by Vitaliy Katsenelson

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Did Fevertree Sacrifice Profit to Preserve Brand?

Vitaliy discusses Fevertree's decision to keep glass despite rising costs, accepting short-term pain to protect long-term brand value.

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