New Books in East Asian Studies cover image

The Future of Japanese Studies

New Books in East Asian Studies

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Is There Anything Wrong With Cool Japan?

A lot of our students are interested in japan because they are attracted by popular culture. This is a misunderstanding i often come across, also among colleagues, who say like ocari students. They're only interested in public culture. So that's the thing we should focus on, and that's the way to recruits. I think student numbers might drop, and we still want to keep doing research on japan when we don't have that same popularity. Then you could argue that, perhap j Japan is no as cool as it once was.

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