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Ryan Babenzien - JolieSkinCo - Season 02 Episode 01
Chew on This - Digestable DTC Content
The Importance of Daily Churn
Jolie is a subscription based business. It's a, you need to replace the filter every 90 days on average for it to work. In 18 months, we've lost 2.3% insurance. We think that one, the utility is daily. You're looking at Jolie literally on the face plate. Do we sell a second unit to your second bathroom? Sure. But that our focus is that, and it's not even a focus. If you're prioritizing measurement and you know the measurement is still not driving a profit, there's something wrong with the channel. So why the fuck are you still doing it?
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