#569: Meli+, el modelo de suscripción de Mercado Libre y Mercado Pago(Spanish Language Episode)
Let's Talk Loyalty
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Balancing Internal and External Benefits in Meli+
This chapter explores the equilibrium between internal benefits like cashbacks from Mercado Pago and external partner offerings within the Meli+ subscription model. It highlights the vital role of performance metrics and user engagement in driving loyalty, illustrating how MeliPlus users exhibit significantly higher activity rates. The discussion underscores the collaborative strategy involving senior management and diverse stakeholders to enhance customer experiences and strengthen the program's competitive edge.
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