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#1005 Joshua May - Neuroethics: Agency in the Age of Brain Science

The Dissenter

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Exploring Neuromarketing and Neuroethics

This chapter examines the concept of neuromarketing and the use of neuroscience to influence consumer behavior, addressing both its potential and its ethical implications. It discusses the skepticism around the reliability of consumer insights derived from brain activity and the societal risks of neurotechnology. The author emphasizes the need for ethical scrutiny, individual agency, and a balanced understanding of the impact of these advancements on free will and consumer choices.

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