Moving from 'Piecemeal' to Repeatable Scaleable Marketing that works
The SaaS Revolution Show
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How to Get the Most Out of Your Customer Research?
The tactics used is going to be different based on the company and what their situation is. Some companies might want to invest in running really in depth interviews, versus some other companies who are more likely to run surveys. It's very common for a survey to be an opportunity for every team to throw a couple of questions in that they want to learn. So soit can be done with things that are a little at lighter lift than a a series of interviews. But making sure that the right questions are asked is like ian state how important that is.
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