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Recovering when you've stuffed up, with freelancer John Burfitt

The Content Byte

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How to Write a Good Brief

When i get a brief is, wherever it's from an editor or client, i actually cut and pace the brief into my copy. Sometimes even cut and pacte the sentence if they won't, and then i re write round it to meet it. So that means i never forget the brief, and i'm always going through it. One of the things i know i make mistakes is when i'm tired. And so i read it this morning and just went, ok, fix that fixture. Edd, idid actually did that this morning. Len, i finished the story last night about six 30. And when i'll send it off? And i thought the int kno,

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