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Audrey Arbeeny: Branding with Sound

Guy Kawasaki's Remarkable People

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Introduction

This episode is about using sound as a marketing tool to enhance your brand recognition and awareness. Audrey arbini has been the music supervisor for nbc coverage of the last seven or so olympic games. She also created the familiar sounds that people hear when they are custom s of google microsof whirlpool kitchen aid and macdonalds. Her course on sonic branding at the pratt institute was first of its kind in us.

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