online aesthetics, subcultures, and 'girl' internet (feat. evan collins)
High Brow
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The Appeal of Consumer Aesthetics
In fashion, subcultures evolved organically around a shared interest in a style of music, literature, art, or political idea. Subcultural theory was established in the 1920s by sociology professors of the Chicago school who were interested in crime and delinquency. NYU professor Gregory Snyder has spent years studying how skateboarders have become professional graffiti artists. Nuria Revuelta writes that youth styles are resistant to mainstream consumption because they make it more difficult to monetize them.
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