#025: A/B Testing with Kelly Wortham from EY
The Analytics Power Hour
00:00
Are You Going to Make a Decision Based on This Information?
"It's a hell alot cheaper to sit with a wite board and kind of play out o the reasonable set of scenarios in saying, is this going to make us behave differently?" he says. "I think it was cur tree exchanges ago, linlanfear from a best py said, is the jew worse t squeeze? And i will never forget that phrase."
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