"It's a hell alot cheaper to sit with a wite board and kind of play out o the reasonable set of scenarios in saying, is this going to make us behave differently?" he says. "I think it was cur tree exchanges ago, linlanfear from a best py said, is the jew worse t squeeze? And i will never forget that phrase."
We had a hypothesis that our listeners might be interested in hearing an expert on digital optimization. In this episode we test that hypothesis. Listen and learn as Kelly Wortham from EY runs circles around the lads, and brings them to an understanding of what digital testing means in 2015. In an hour so optimized it only takes 45 minutes, it's 2015's penultimate episode of the Digital Analytics Power hour.
People, places, and things mentioned in this episode include:
- Taguchi vs. Full Factorial test design
- kelly dot wortham at ey dot com (to get added to Kelly's twice-monthly testing teleconference)