How to Close a Successful Pitch

I fund so many companies with terrible pitches that it's actually only partly the pitch, but also the actual idea and the messaging again, catered towards the right investor is what matters more. So maybe this can get you in the door, but I feel like to close is so much more. And I think our mission statement is making your best first impression. If then if you can't kind of close most of that way, I wonder what sort of strong value people get out of this?