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Building Better Engagement

BBC Inside Science

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Science Communication - Can Science Communicate?

Science communication can weave its way in a way that, for example, we can't do in education. Can move between disciplinary ways of thinking or different views of the world. But i sometimes think thires not enough. This is perhaps the educationalist in me speaking. How do we keep it fresh and exciting without leaving science communication open to exploitation by people who pluck something out of a science story and then inflate it into something they want to sell.

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