2min chapter

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Sonderfolge: Der Zalando-About-You-Plan

OMR Podcast

CHAPTER

Herausforderungen und Wachstumspotenzial von Scale im E-Commerce

Dieses Kapitel untersucht die Marktsituation von Scale im E-Commerce und die Schwierigkeiten, mit denen das Unternehmen konfrontiert ist. Es wird aufgezeigt, dass das Wachstum von neuen Kunden abhängt, die jedoch oft Ressourcenmangel und wenig Potenzial für Expansion aufweisen.

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