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EP 154 Iain McGilchrist on The Matter With Things

The Jim Rutt Show

CHAPTER

I'm a Business Guy, and I've Been a Technical Mind for a Long Time.

In the early part of his career, first half, was as a business guy. He used to describe business as the process of identifying potentially profitable ambiguities and gradually reducing the ambiguity until one can take smart action. A lot of people aren't good at holding themselves in ambiguity long enough, he says. And it does seem to be a characteristic of western modern culture that a lot of us want to leap to certainty prematurely.

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