#434 What is Mindshare? (Secret to B2B Marketing Success)
Breaking B2B - B2B Marketing & Demand Generation Podcast
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Rethinking the B2B Buying Journey: From Funnel to Playground
This chapter explores the challenges B2B SaaS and service companies face in achieving visibility and conversion rates amid a dynamic marketplace. It highlights the shift from a linear buying funnel to a more complex interaction model, emphasizing the need for adaptive marketing strategies to engage diverse buying groups.
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