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Why Exxon Is Wooing Retail Investors & Luckin Coffee Comes For Starbucks

Brew Markets

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Luckin Coffee's Rapid Rise and Market Implications

This chapter explores the meteoric rise of Luckin Coffee, its competition with Starbucks, and the impact of a significant fraud scandal on its operations. It highlights the company's rapid expansion strategy and its subsequent recovery efforts in the competitive coffee market.

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