Curating New Trends: A Look at Brands in the Nordstrom Anniversary Sale

The annual Nordstrom Anniversary Sale is live, and to celebrate, Who What Wear Shopping Director Bobby Schuessler is talking to one of the great curatorial minds behind the sale—Nordstrom Associate Fashion Director Linda Cui Zhang. In this episode, Zhang reveals the product selection process for the sale, the trends her team prioritized, and the new brands she was excited to bring into the fold this year. Plus, she shares the most covetable items to shop before they sell out, her favorite giftable beauty bundles, and the key pieces to prioritize if you’re looking to elevate or refresh your wardrobe but don’t know where to start (think seasonless Frye riding boots and versatile Vince short-sleeve wool tees).

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