3min chapter

2Bobs—with David C. Baker and Blair Enns cover image

How Our Deepest Fears Shape Our Approach to Business

2Bobs—with David C. Baker and Blair Enns

CHAPTER

The Importance of Vulnerability

David Baker: The truth is your clients and peers probably don't even think about you all that much. Blair Enes: A lot of principles stop from making what the right decision should be because they're afraid of how it will be perceived. There are five fear of conflict, fear of irrelevance, fear of poverty; I spelled them out on gold coins on my desk.

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