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UP287 The Bundle 2023 Preview

Unofficial Partner Podcast

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What Do You Think Is the Future of Pay-to-View?

I think in terms of mitigation strategies, you'll see two things happening. One is cost ratioization; the other is focusing on subscriptions and advertising. I think they will go more granular into tiering, into add-ons, into race to just capture a bigger share of the disposable income. So I'd be fairly bullish if I was Sky because at the end of the day, I earned the relationship with them.

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