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The Ex-Marketer: How to *actually* REBRAND YOUR LIFE & Be A Content Creator (Without Getting Lucky)

The Calum Johnson Show

CHAPTER

The Path of Authentic Content Creation

This chapter explores what differentiates successful content creators from those who struggle, emphasizing the importance of genuine interest in their subject matter. It discusses the transformative journey of embracing the content creation process, highlighting the need for strategic planning, consistency, and personal branding in building a meaningful presence. Through inspiring stories, it reflects on how intentional content creation can lead to personal growth and professional opportunities.

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