Exploring ROI and Approaches to Data Storytelling

Cole talks with New Zealand-based data storyteller, Kat Greenbrook, about her new book, The Data Storyteller’s Handbook: How to create business impact using data storytelling. Kat shares her empathy for anyone who has ever been told to “make your data tell a story” and isn’t sure where to start, and offers guidance for better understanding your audience and arranging insights into a narrative structure. Tune in to learn about frameworks that can help you plot time and character data stories, how to keep things honest, bridging knowledge gaps between you and your stakeholders, and more! 

Listening time 52:00 | related links:

• Follow Kat: website | LinkedIn | BlueSky

• Book: The Data Storyteller’s Handbook