EP 125 | Alfie Marsh - How Spendesk built a sales and revenue model that eliminates churn
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The Importance of Outbound Lead Generation
Identifying your ideal customor profile comes into play when sourcing your outbound leads. I think this is so important when it comes to sales. It's like having good targets and goals that are larned with long term success, because morfan are not as well if they aren't given the incentives. If you do know your i c p, and there is strong repeat ability, it means that you're going to go and acquire customers that are a really great fit. That has a direct relationship to the amount of turn that you gan t have at the other end and their success on the platform.
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