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Behind-the-Scenes Look at the Dysfunction at Boeing
Bloomberg Businessweek
Importance of Engineering Background for Boeing's CEO and Decline in Market Share
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This chapter discusses the consequences of not having an engineer as the CEO at Boeing, the brain drain experienced by the company, and the missed opportunity of hiring Alan Malali as CEO. It also explores the decline of Boeing's market share and the need for investment in new aircraft and modern technology.
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