"There is discipline in the ranks and they're... Imposed discipline. Well, if you do that, you're not a good leader," he says. "So I was like, it's got to be self-discipline ... People need to understand self" He adds: "If you go down fighting, you might lose. But if you were... There is a form of greatness even in the loss."
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Ryan Holiday is the bestselling author of Trust Me, I’m Lying; The Obstacle Is the Way; Ego Is the Enemy; Conspiracy and other books about marketing, culture, and the human condition. His work has been translated into over 30 languages and has appeared everywhere from the New York Times to Fast Company. His company, Brass Check, has advised companies such as Google, TASER, and Complex, as well as multiplatinum musicians and some of the biggest authors in the world.
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