2min chapter

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Why Attribution is Gonna Get WORSE, Agencies Sucking and the “7-11-4 Rule” with Neil Patel & Eric Siu

Perpetual Traffic

CHAPTER

The Power of Long-Form YouTube Ads and the 7-11-4 Rule

This chapter explores the effectiveness of long-form YouTube ads, showcasing the high watch times on YouTube compared to other platforms. It discusses the strategy of running ads to other YouTube videos and introduces the 7-11-4 rule by Google.

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