13min chapter

JUST Branding cover image

S05.EP18 - Simplifying Strategy with Mark Pollard

JUST Branding

CHAPTER

Reinventing Strategy through Connection

This chapter explores the speaker's evolving approach to strategy, emphasizing personal connections over product knowledge. By analyzing the decline of La Casera and offering a structured strategic framework, the discussion highlights the significance of understanding consumer insights to craft compelling narratives and effective campaigns.

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