2min chapter

Marketing Against The Grain cover image

Is a YouTube Subscriber The Most Valuable Subscriber on The Internet?

Marketing Against The Grain

CHAPTER

YouTube Is the Most Insular Culture of Any Platform

kearn: I think this is the most significant evolution of a platform for marketers, for creators and businesses. We haven't had somethong like this in a long, long time. The shift of podcast is going to make it even more self contained. And so you have to decide right now if you're playing in that culture or not.

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