Short Briefings on Long Term Thinking - Baillie Gifford cover image

Capitalising on change: Japan’s growth champions

Short Briefings on Long Term Thinking - Baillie Gifford

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Intro

This chapter explores the founding of Calbee in Hiroshima following World War II, focusing on its mission to combat food scarcity and malnutrition. It highlights the company's innovative adaptations to market changes that led to the success of products like shrimp crackers and granola.

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