2min chapter

Total Retail Talks cover image

David's Bridal Exec Kelly Cook on its 'Anywhere Commerce' Strategy

Total Retail Talks

CHAPTER

The Emotional Journey of Bridal Shopping

This chapter delves into the emotional journey of selecting a wedding dress, contrasting it with the experience of buying everyday clothing. It shares a personal story of a bride's transformation and underscores the vital role of empathetic staff in creating memorable moments for brides-to-be.

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