
Master the Art of Business Narrative
The Marketing Companion
00:00
The Power of Storytelling
One of the problems I see with many websites, especially if they're entrepreneurs or founders, is the achievements that would kind of be the story. How are you relevant today? What problem do you solve? One of the things I encourage people in my class is to think about really your stories and your strengths and your gifts. And how does that fit with changes in the world? That might be a way to think about narrative too.
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