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Master the Art of Business Narrative

The Marketing Companion

CHAPTER

The Power of Storytelling

One of the problems I see with many websites, especially if they're entrepreneurs or founders, is the achievements that would kind of be the story. How are you relevant today? What problem do you solve? One of the things I encourage people in my class is to think about really your stories and your strengths and your gifts. And how does that fit with changes in the world? That might be a way to think about narrative too.

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