Ecommerce Playbook: Numbers, Struggles & Growth cover image

Are Political Ads Killing Sales?: State of the Industry

Ecommerce Playbook: Numbers, Struggles & Growth

CHAPTER

Navigating E-Commerce Challenges Amid Consumer Trends

This chapter examines the difficulties online sellers encounter, particularly regarding political advertising competition and falling conversion rates. It also highlights shifting consumer behaviors towards value-seeking and the implications for eCommerce strategies.

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