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In this episode of The Sports Marketing Machine Podcast, host Jeremy Neisser gives sports marketers a hands-on walkthrough of Vibe.co — the self-service streaming TV ad platform that’s changing how teams approach awareness and brand marketing.
Jeremy breaks down how sports teams (even with limited budgets or staff) can now create, launch, and track targeted TV campaigns without needing an agency or a massive media buy. From selecting your audience to understanding how Vibe’s IP tracking works, this episode demystifies the streaming TV ad space and shows you how to make it part of your fan acquisition strategy.
Whether you’re promoting theme nights, ticket plans, or simply trying to build brand awareness, this is your crash course in modern TV advertising that finally works for sports teams.
✅ Top Takeaways:
- TV Advertising—Without the Gatekeepers: Vibe lets teams launch streaming TV campaigns as easily as Meta ads.
- Hyper-Targeting Built In: Filter by age, location, interests, and more — just like digital ads.
- Real-Time Reporting = Real-Time Optimization: No more waiting weeks for reports.
- IP Address Tracking = Attribution: See what happened after your ads ran — including visits to your ticketing site.
- Affordable for Every Team: Run awareness campaigns without a six-figure spend.
- TV Is Now Part of the Funnel: Use Vibe to layer awareness into your digital strategy.
- Creative Still Matters: Good ads = good results. Keep it sharp, relevant, and action-oriented.
🗣️ Sound Bites:
- “You can now do what used to require an ad agency — and do it yourself on TV.”
- “Think of it like Meta, but on connected TVs.”
- “They track by IP, so you’re seeing true campaign impact.”
⏱️ Episode Chapters:
- 00:00 – Intro: Why TV Advertising is More Accessible Than Ever
- 03:01 – Campaign Creation: Audiences, Targeting & Setup
- 06:11 – What Does Audience Reach Really Mean in TV?
- 08:56 – How to Think About Your Creative & Reporting Metrics
- 11:51 – Real Campaign Examples + Key Takeaways
📢 TV Ads Just Became a Real Option for Sports Teams.
Vibe gives you the power to run streaming TV ads on your terms — budget-friendly, easy to manage, and built for sports marketers.
🎯 Want to see how it works?
Check out the full walkthrough in this episode — or schedule a call and I’ll show you how teams are using Vibe to sell more tickets.
Full YouTube Walk-Through Video
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