The Build Good Fundraising Podcast cover image

#105: Live from Summit: Why journey mapping is the last, sustainable differentiator in a competitive fundraising marketplace, and how you can master it, with Michael Johnston

The Build Good Fundraising Podcast

00:00

Empathy-Driven Fundraising Strategies

This chapter explores the strategic importance of journey mapping in fundraising, focusing on personalization and segmentation to enhance donor experiences. It stresses the need for collaborative efforts across organizational departments while utilizing data analysis to identify key emotional moments that matter to donors. Through real-world examples and stories, it highlights how understanding and addressing the emotional needs of donors can significantly impact fundraising success.

Transcript
Play full episode

The AI-powered Podcast Player

Save insights by tapping your headphones, chat with episodes, discover the best highlights - and more!
App store bannerPlay store banner
Get the app