3min chapter

a16z Podcast cover image

Marketing web3: Audience, Community, More

a16z Podcast

CHAPTER

The Relationship Between Marketing and Product

In the Web3 world, there's both the sort of beauty and the curse of like, they can say whatever they want. And there is very little control there, but how can you really arm them with the right kind of core messages? I mean, this is the best possible way to do it in my opinion. It's a mutually beneficial relationship and can be great. But there's also obviously risks like some of those projects can flame out.

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