“The whole purpose of the Speaker Lab is we’re here to help speakers, to give them confidence, to get them out there and to translate their experiences, their stories into something that they can take out and get booked and paid to speak.”

Building a thriving speaking business comes down to strategy, momentum, and the discipline to keep moving forward. In this episode of The Speaker Lab, Erick Rheam coaches Marcy Grossman and Michael Foreman through the real-life challenges all speakers face, whether it’s juggling multiple roles or breaking out of a booking rut.

For Marcy, who blends speaking, consulting, mentoring, and more, the key is clarity. Erick assures her that it’s fine to wear many hats, as long as she stays focused on filling her pipeline and marketing her core message. No matter how diverse your brand, consistency in outreach is critical. Meanwhile, Michael is reminded that the secret to more gigs is leveraging past relationships.

The bottom line in this episode is simple but powerful: keep prospecting, nurture your network, and never miss the chance to turn one gig into two. Even subtle tweaks in your approach can mean big results for your speaking business!

You’ll learn:

The philosophy of booking multiple gigs
The purpose of Speaker Lab’s coaching sessions
Balancing and marketing a multidimensional brand as a speaker
Structuring a website for speakers with multiple services
Strategies for reigniting a stalled speaking pipeline
And much, much more!

“Once you have clarity over this is where I want my business to go and this is the role speaking is going to play, then what you need to do is think about how many times you want to be on stage…you want to get the reps on the stage because the stage is what gives you the momentum. That fuels other things.”

Episode Resources

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