Keeping a Promise All the Way Through

Ike: It's easy to talk about a particular feature, process, whatever, and set that high expectation. But then you've got a deliver on that throughout the entire user experience of that individual interacting with your system. And i think when you get into complex systems, particularly in earth science, it is very hard to keep that promise all the way through. That's the hardest part of the job, making the inner face look good.