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287: How to Book a Meeting Over Email with Josh Garrison

The Predictable Revenue Podcast

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What's the Catch All at Pretty Cool Revenue?

Colin Gray: Go look at the deals in salesforce. Go look at who signed the agreement. Who do you communicate with like that's what your buyer that's who your buyer personas are because that's the data. And then from there that's how I actually go cold. So if there's 20 deals closed in the previous quarter of those 20 deals 15 were signed by the BP of marketing of those but in five were signed bythe BP of sales. He says this is a painful wake up experience right when you start using automated outreach for the first time.

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