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M. Shadows

The Bob Lefsetz Podcast

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Exploring NFTs and Fan Engagement in the Music Industry

This chapter delves into the potential of blockchain technology and NFTs in the music industry, focusing on unique digital assets like skins, digital concerts, and in real life experiences. It discusses the innovative ways of monetization in the digital world through virtual assets, tiered memberships within fan clubs, and owning unique digital assets like board apes. The chapter also covers the dynamics of an NFT collection, vetting participants for NFT projects, and the evolving role of music in artists' careers within the metaverse.

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