13min chapter

Idea Machines cover image

Bridging Labs and Markets with Errol Arkilic [Idea Machines #15]

Idea Machines

CHAPTER

Navigating from Research to Market Success

The chapter explores the journey of transitioning research from the lab to the market, emphasizing the significance of iterative research and seeking use-inspired ideas. It delves into the nuances of customer discovery, encouraging researchers to ask open-ended questions and understand problems deeply to facilitate effective solutions. Strategies for assembling well-rounded teams for technology commercialization are discussed, highlighting the value of collaborating with individuals who possess complementary skills and can bridge gaps between different technologies.

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