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Ep. 153, From Complexity To Clarity: An Episode for Facebook Media Buyers

The Smart Marketer Podcast

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How Facebook Builds a Book-Alike Audience

Every ad that you create, every post ID, Facebook builds its own book-alike audience for that ad. And so each ad then is our salesperson. And we can let Facebook decide who goes to which house, who shares what with what person and who presents it. But what people are doing right now is kind of a dumpster fire because we're going after we.

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