Creative Bosses Give 4 Strategists Feedback Live and In The Face - Jill Applebaum, Kieran Ots
Sweathead, A Strategy Podcast
00:00
What I've Learned From the Briefing Process
i feel like you should cut yourself some slack and probably know some of your key stake holder audiences so that you can give people what they need. There's a liht you can get across in a conversation, and it's working out what role the brief is playing. I think they respond well when it's a discuss or story versus reading a legal document. And also, to have proof in your back pocket. Does it mean that you have to necessarily let them see it right away? If you have it, show it to them after with an index or something.
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