Why Isn't the Problem Sold?

Companies will start with one person and just assume they can solve all the problems. But content is probably the single most cal thing in your company. And so companies often feel like, oh, whell, we hired a content person. Why isn't the problem solved? Because the problem isn't content. It's everything that comes in front of the content - how work happens, how we understand problems,. How we organize information, how we build product. Perhaps it's simply, it's just a lot more complex than the words on the surface.