How to Position Your Brand in Front of Perfect Target Customers

Don't be afraid to jump on trends from outside of your industry. This can be a great way of standing out if your competitors haven't reacted to what else is going on in your space. Search volumes will be low for your core target keywords if you are a boring business a lot of the time. So all of the content stuff that we do, the knowledge base info, we have to understand that your buyers may or may not buy from you a lot. But there's going to be a portion of people that are already well-known and know whatever they're doing.