The Importance of Social Proofing

Does your career path feel uncertain, or at the very least, unsteady? In a world where jobs aren’t guaranteed, we increasingly need to advocate for ourselves and create a brand around our work. In the process of promoting ourselves, we can also lose sight of our values and the longer term goals. Marketing expert and author Dorie Clark speaks with host Morra Aarons-Mele about the ups and downs of career and life.