Using a brand's history to fuel its future with CCO Christian Lachel
Confessions of a Creative Director
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Revamping Brand Experiences
This chapter examines how blending history with modern engagement strategies can transform brand experiences, using a case study of a reimagined distillery for Jameson. It emphasizes the significance of integrating technology, particularly AI and social media, to create seamless, personalized interactions that enhance customer relationships and ensure brand relevancy.
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