The Abundant Accountant: Leads, Sales & Business Growth for Accounting, Tax and Bookkeeping Professionals cover image

Episode 154 | What Every Accountant Needs To Know About Value Pricing With Mark Wickersham

The Abundant Accountant: Leads, Sales & Business Growth for Accounting, Tax and Bookkeeping Professionals

CHAPTER

Mastering Value Pricing in Accounting

This chapter explores the implementation of a top-down pricing strategy in the accounting sector, focusing on the significance of offering a super premium option. It emphasizes the importance of effective communication about value over traditional billing methods, arguing for active engagement with clients during pricing discussions. Drawing on personal experiences, the chapter highlights essential soft skills and structured pricing approaches to enhance client relationships and boost earnings.

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