Welcome to the Car Dealership Guy Podcast. In this episode, I'm speaking with Randy Parker, CEO of Hyundai Motor America where we discuss: leading the fastest-growing car brand in America, Investing $1B in new dealerships, A solution for fast charging? The Future of FSD for Hyundai.
This episode of the Car Dealership Guy Podcast is brought to you by:
Lotlinx - Get the best possible market advantage on every vehicle transaction. Optimize operations and boost profits using artificial intelligence (AI) and machine learning. Learn more @ https://lotlinx.com/
Uber for Business - With Central, you can request a ride on behalf of your customers even if they don’t have the Uber app. If you’re ready to reduce the costs associated with maintaining shuttles and limit the liability of loaner vehicles, it's time to partner with Uber. Visit t.uber.com/CDGauto today
Car Dealership Guy News - The #1 source for concise and unbiased car industry news. Stay informed with the most relevant and interesting stories by visiting https://news.dealershipguy.com/
Interested in advertising with Car Dealership Guy? Drop us a line here
Interested in being considered as a guest on the podcast? Add your name here
Topics:
(00:00:00) - Intro
(00:02:59) - Randy’s background and career
(00:06:31) - What have been the key drivers to Hyundai’s market share growth?
(00:09:37) - How do you improve the Hyundai image while offering flexibility for your dealer network?
(00:12:47) - How important has design been to Hyundai’s success?
(00;15:31) - Stated vs. revealed preferences
(00:17:17) - What will be the next ‘important’ thing to consumers?
(00:18:31) - Robotaxis
(00:20:48) - How do you maintain momentum in a market that is becoming increasingly competitive?
(00:26:21) - Are EVs inevitable in the long term?
(00:28:42) - Thoughts on hybrids
(00:30:22) - Has the Hyundai customer changed in your time with the company?
(00:32:32) - How do you continue growing, but optimizing for the long term?
(00:34:50) - What’s on your mind and keeping you excited?
(00:37:07) - How are you thinking about affordability?
(00:39:20) - Marketing is the price you pay for being unremarkable
(00:41:24) - What’s your outlook for the company?
Check out Hyundai here.
Check out the website for more (https://dealershipguy.com) and follow me on X @GuyDealership! (https://x.com/guydealership)
This podcast is for informational purposes only and should not be relied upon as a basis for investment decisions.
